WWF China
Strategic planning of a communications roadmap for the China market,
Shaping the brand image for an international NGO.
 
 
 
WWF China
Strategic planning of a communications roadmap for the China market,
Shaping the brand image for an international NGO.
 
 
NIKE
Insights-driven brand communication rooted in”Just Do It”
 
 
NIKE
Insights-driven brand communication rooted in”Just Do It”
 
 
 
SPD Bank
Synergize the business strategy to deliver a brand story rooted in continuous improvement.
 
 
 
SPD Bank
Synergize the business strategy to deliver a brand story rooted in continuous improvement.
 
 
Tencent
Discover insights and patterns between a business and its audience,
Uncover the engine that powers strategic growth.
 
 
Tencent
Discover insights and patterns between a business and its audience,
Uncover the engine that powers strategic growth.
 
Singulato
Creation of a new set of brand symbols to redefine the new consumer’s driving experience
 
Singulato
Creation of a new set of brand symbols to redefine the new consumer’s driving experience.
 
 
 
 
Gopher Asset Management
Leverage a brand-driven approach to communicate the innovation and strategic growth of
China’s state-owned asset management industry
 
 
Gopher Asset Management
Leverage a brand-driven approach to communicate the innovation and strategic growth of China’s state-owned 
asset management industry.
 
 
 
 
CZ Bank
Creation of a bank for the new millennial consumer,
Rejuvenating the ultimate brand experience
 
 
CZ Bank
Creation of a bank for the new millennial consumer,
Rejuvenating the ultimate brand experience.
 
 
 
UnionPay International
Creation of a new digital brand platform to service UnionPay cardholders globally
 
 
 
UnionPay International
Creation of a new digital brand platform to service UnionPay cardholders globally.
 
 
 
Yutong Bus
Development of brand management tools to enable a leading consumer transportation manufacturer to reinforce their brand culture internally
 
 
 
Yutong Bus
Development of brand management tools to enable a leading consumer transportation manufacturer to reinforce their brand culture internally.
 
 
 
 
 
Adream
Enable the brand team to cultivate growth for a non-profit brand
 
 
Adream
Enable the brand team to  cultivate growth for a non-profit brand.
 
 
 
 
Famsun Group
Development of a brand system to redefine the meaning of”Made in China”cross global markets
 
 
 
 
Famsun Group
Development of a brand system to redefine the meaning of”Made in China”cross global markets.
 
 
 
3Trees Paint
Organize brand architecture to define new ideas for a healthier lifestyle
 
 
 
3Trees Paint
Organize brand architecture to define new ideas for a healthier lifestyle.
 
 
 
 
Huize Insurance
Deep-dive into the insurance industry to articulate the brand DNA for a 3rd party insurance service platform 
 
 
 
 
Huize Insurance
Deep-dive into the insurance industry to articulate the brand DNA for a 3rd party insurance service platform .